What people want...

It´s risky to predict what people will like or not.

Even a good product, no matter how great it sounds, can actually flop.

Take for example Premier Smokeless Cigarettes, a type of cigarette invented in 1988 by the Reynolds company that offered a “safer” way of smoking with cigarettes that produced no smoke (no idea how they could actually pull that off…).

Sounds great, but it seems that smokers actually missed the traditional elements of smoking: the smoke, the burn, and the flick.

Until you put a product on the market, there´s no way you can predict with 100% certainty how well received it will be.

The same applies to art. And within art, music.

This has happened to me in different ways several times. Pieces that I have composed that I found very special, often flopped.

And then there were those few ones that I didn´t give a dime for, but ended up being the ones people liked the most.

My wife saved one piece of mine, entirely by accident. She heard it while I was giving it one last go before throwing it into the trash.

She came over to my studio and asked what was I playing. I told her it´s this piece I´m about to throw because I thought it´s stupid…

She convinced me not to throw it and to include it in my next album. It was in last year.

And now earlier this year, I was offered a sum of money high into the 4-figures for 25% of the royalties for a period of 4 years, from one of the TOP music labels in the world.

So, you never know… Thank god I had my wife to save it. I wonder how many of those pieces of mine with great potential have I discarded…

I hope this might inspire you to get enough courage to publish something you are unsure of publishing or showing to others. A poem, a letter, a song, a book, a social media post, a phone call... It might just be highly appreciated in the long run 🙂

Oh, and the piece I´m talking about is called Alone. You can see a live performance of mine playing this piece by clicking here.

Have a great day!

Claudio.