Is it still about the music?

Releasing music in the viral era is… strange.

We have more platforms, more visibility, more ways to reach people than ever.
But at the same time, it feels like you’re whispering into a storm.

You can spend months creating something sincere, something that moves you—
and watch it sink without a trace.
Meanwhile, something tossed off in five minutes might go viral.

It’s not just about talent anymore.
It’s about timing. Trends. Algorithms.
And sometimes, it’s hard to keep track of what drives you to create music in the first place…

The rules have changed, and no one really knows what they are.

And still, we keep creating. Because it is a necessity.

Today I released a new piece called Aeris.
It’s soft. It breathes. It doesn’t try to impress you.
It’s the kind of piece that might get lost in the noise—
but I made it anyway.

It´s also the first piece I´ve ever released that doesn´t use a bandoneon or a piano, but a very special instrument I´ve recently discovered.

I wonder what kind of life it will have, now that it´s released…

Listen to Aeris here.

Enjoy, and have a nice day.

Claudio.