2 Million

Whatever you do in life, you´re likely to doubt whether what you´re doing is right or if you´re doing it right… unless you´re one of those few lucky ones who don´t suffer from this terrible condition.

You doubt whether your product has any value or if anyone will ever like it or benefit from it.

In art, this is an important and fundamental question for any artist because the very nature of our craft often makes it impossible to put a value on it.

How can we know if what we do as artists is meaningful to others?

And how many people have to value it in order for it to matter?

Perhaps there are no exact metrics to measure the manifestation of our creativity. But I believe there are some secrets, if not an exact formula, to make valuable art and valuable content.

One of them might be the most cliché, but not any less meaningful: create from within your heart.

Express your truth. Manifest it. Transform it into a sculpture, a painting, a poem, a piece of music.

Always from your heart, and perhaps also your guts, both of them being the home of your genuine self.

When you do that, amazing things happen.

For example, getting over 2 million streams on a solo bandoneon album, something which you would think (or at least I did) would be of little interest and absolutely no relevance.

But it was, more than I ever expected.

Lesson: never underestimate the power of what you create directly from your heart.

My album “An Imaginary Soundtrack” has just hit 2 million streams on Spotify alone. And to celebrate this feat, I´ve decided to make it available on physical CD for purchase.

Interested?

Reply to this e-mail telling me that you want to be on the waiting list, so you can be among the very first ones to be notified when it´s out and have a better chance of getting one. My last album was sold out in two weeks and I still get e-mails asking for it, but the chance is gone…

In the meantime, you can listen to it here.

Enjoy, and have a great day.

Claudio.